U R a Brand!

Catherine Kaputa

How smart People brand themselves for Business Success

STEP 1

Start the conversation with your team and take the initiative to be a part of our success. Use the getAbstract “U R a Brand!” to get started.

STEP 2

Schedule a team meeting to discuss the questions.

STEP 3

Have a discussion with your team or reflect on the questions.

Discussion Questions:

What did you learn from this summary?
Conduct a SWOT analysis to identify your Unique Selling Proposition.
What impact can this summary have on your future and your company’s success?
Which of the summary’s new concepts/ideas did you find surprising?
Share two ideas from this summary you can put in place today.

Take away:

Marketing professionals use the "soft" science of branding to forge an emotional bond between a product or service, and its target market. Branding expert Catherine Kaputa advocates applying the same principles to creating your personal brand.

“Being good, by itself, doesn't
guarantee success. We all know
talented people who are
underemployed, underpaid or
even unemployed.”

Catherine Kaputa
Author – U R a Brand!

Download the MIAB as PDF