“Just like hand-washing and other forms of prevention,
decision hygiene is invaluable but thankless.”
Daniel Kahneman, Olivier Sibony and Cass R. Sunstein
Authors – Noise
Authors – Noise
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Professor Daniel Kahneman brings his expertise in decision-making to bear on the phenomenon of “noise.” When you use your judgment to make evaluations or predictions, you are liable to make errors, without knowing how or why.