Managing for Stakeholders

R. Edward Freeman, Jeffrey S. Harrison and Andrew C. Wicks

Understanding Stakeholders and assessing their Impact

STEP 1

Start the conversation with your team and take the initiative to be a part of our success. Use the getAbstract "Managing for Stakeholders" to get started.

STEP 2

Schedule a team meeting to discuss the questions.

STEP 3

Have a discussion with your team or reflect on the questions.

Discussion Questions:

How often do you interact with your stakeholders?
What is the best way to build stakeholder
relationships?
What are some things you have done to get to know
your stakeholders?
What is the biggest challenge you've faced when
communicating with stakeholders?
How do you manage the interests of your
stakeholders?

Take away:

Stakeholders are all the people who have a defined interest in your product or service and have an impact on its success. They are not just the customers, but also those who provide resources and services. A key part of product management is to identify the stakeholders and their needs, and then work with them to ensure that your product will be successful.

“Strategic thinking needs to be
transformed into stakeholder
thinking and thinking about the
enterprise as a whole.”

R. Edward Freeman, Jeffrey S. Harrison and Andrew C. Wicks
Authors – Managing for Stakeholders

Download the MIAB as PDF

Managing for Stakeholders

R. Edward Freeman, Jeffrey S. Harrison and Andrew C. Wicks

Understanding Stakeholders and assessing their Impact

STEP 1

STEP 2

STEP 3

Discussion Questions:

Take away:

“Strategic thinking needs to be
transformed into stakeholder
thinking and thinking about the
enterprise as a whole.”

Channel Stakeholder Management

Channel Business Ethics

Managing for Stakeholders

R. Edward Freeman, Jeffrey S. Harrison and Andrew C. Wicks

Understanding Stakeholders and assessing their Impact

STEP 1

STEP 2

STEP 3

Discussion Questions:

Take away:

“Strategic thinking needs to betransformed into stakeholderthinking and thinking about theenterprise as a whole.”

Channel Stakeholder Management

Channel Business Ethics

“Strategic thinking needs to be
transformed into stakeholder
thinking and thinking about the
enterprise as a whole.”