Start the conversation with your team and take the initiative to be a part of our success. Use the getAbstract "Building a StoryBrand" to get started.
STEP 2
Schedule a team meeting to discuss the questions.
STEP 3
Have a discussion with your team or reflect on the questions.
Discussion Questions:
Which of the seven categories of the StoryBrand 7- Part Framework (SB7) did you find to be most important or applicable in your line of work? Why do you think so?
To what instances in your work, and even personal life, can the StoryBrand 7-Part Framework (SB7) be applied?
Take away:
Cast your brand in the fundamentally human language of a story and view your message from your customer’s perspective.
“Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.”
